With the further deepening of consumption upgrade in 2017, the “new retail” model that is integrated with online and offline has become the future development trend, and its requirement is an experiential service that is precise and scene-like. The necessary e-commerce platforms and physical retail enterprises cooperate with each other to timely understand the consumer needs of consumers through big data. With the strong rise of e-commerce, it has brought more challenges to the development of sanitary companies. In the Internet era, if sauna room suppliers want to break through the development bottleneck, how should they seize this opportunity?
First, the product is "rejuvenated". When a certain number of brands promote online products, they usually choose products that are more youthful and have higher cost-effectiveness. This is based on the consumer groups formed by large shopping malls. The consumers who buy bath products on shopping websites are mostly young and middle-aged. They have a more youthful aesthetic and focus on cost-effectiveness.
Second, with the Internet highlights the value of cooperation, more and more companies began to enter the overall home industry, as a new form of business portfolio, there are many companies gradually become familiar from the strange. There are also many consumers who are beginning to become familiar with and accept this business model. In such a market, the overall bathroom will move toward a fast lane.
Third, energy conservation and environmental protection will always be the constant theme of the sanitary ware industry. With the improvement of people's life and death levels, more people began to pay attention to health, and energy conservation and environmental protection gradually became an important selling point for the entire industry. In addition to the fashionable changes in the design style, many brands of bathroom hardware accessories pay more attention to the applicability of energy saving and environmental protection products.
The rapid development of the Internet, for sanitary companies, is not to choose whether to e-commerce, or how to choose e-commerce, in order to ensure the growth of online benefits, while not affecting the physical store sales and brand promotion. It is undeniable that the combination of sanitary wares electricity providers and physical stores is an inevitable trend. This is also Ma Yun's new retail era. The full integration of online and offline in the future will become an important trend in the development of the sanitary ware industry.