Recently, 6 home customization companies have successively listed, and customization has become more and more hot. Many wholesale acrylic bathtub companies in the industry have played "customized licensing". According to relevant statistics, the entire bathroom industry, companies involved in "custom" products has reached more than 95%. This data shows that customization has become a trend in the industry. And how do major brands face this new enthusiasm?
Previously purchased bathroom products, consumers are mainly concerned about the price and quality, and now will be carefully asked whether the bathroom cabinet formaldehyde exceeded, radiation indicators are qualified. With the growing awareness of environmental protection, the environmental performance of sanitary products will be increasingly strengthened. In fact, consumers choose health and environmental protection sanitary products, not only the quality requirements, but also the adherence to health.
In recent years, online shopping has developed rapidly and online sales of sanitary products are no exception. From the analysis of online sales data of last year, we can see that in the decoration season from March to June and August to December, the Internet trading index of toiletries is relatively high, especially during the period of August to December, which is the golden period for the sale of toiletries. The transaction index reached the highest in the year when the e-commerce promotion was promoted. According to official data released by Alibaba Group, as of 0:00 on November 12, last year, the "Tmall Double 11 Global Carnival" transaction volume broke through 168.2 billion yuan.
Why does the overall bathroom value O2O so much? On the one hand, with the help of O2O's strategic layout, it can lock in the main consumer groups, provide online and offline O2O support for dealers, achieve borderless marketing planning, and lead dealers to stay at the forefront of the custom home era. In addition, the big data derived from the O2O model can also help the bathroom to further explore the consumer preferences and demand direction of these people, and turn into the overall competitiveness of the bathroom.